F1 Team Announces Huge Title Sponsorship Deal

Eddie Jordan health update as F1 team line up new title sponsor – roundup
With Lewis Hamilton barred from more Ferrari testing, here’s today’s roundup of the main F1 headlines… F1 news: Eddie Jordan update, Williams title sponsor and more Eddie Jo
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
F1 Racing Team Williams Finds Sponsor 'Saviour' As It Signs Atlassian as Title Sponsor
After five years without a title sponsor, British Formula 1 team Williams Racing has struck a landmark deal with Australian software company Atlassian. The partnership, announced ahead of the 2025 season,
Williams F1 introduces new title partner ahead of 2025 season
They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti
Williams announce ‘biggest deal’ in team’s history with new title sponsor
The deal is the first title sponsor since Dorilton Capital’s takeover and the first since James Vowles became team principal in 2023. Williams name change confirmed with new F1
Williams F1 Team Confirms Name Change with Huge New Partnership
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t
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2025 F1 Team Preview: It's Carlos Sainz to the Rescue at Williams
Williams had an improved all-round package in 2024 but too often the car was returned to the garage in a bag of bits, and it slipped to ninth overall. Its focus remains long-term, but it enters ...
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Williams confirm new F1 title sponsor in record deal
Williams have described the partnership as the biggest sponsorship deal in the team's F1 history. Atlassian’s branding will feature prominently on the FW47 and be integrated into all aspects of ...
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Williams F1 shares more video of Carlos Sainz Jr.’s first day at the team’s headquarters
The team already shared a brief video of Sainz’s first full day at their Grove headquarters, but now Williams has released a longer video from that day of work. In the nearly 20-minute video you ...
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Red Bull to be equipped with great skills? 'Capable partners'
A big challenge awaits Red Bull Racing and Ford. The two are already working hard to create the team's and Racing Bulls' ...
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What Red Bull can learn from ‘very competent’ PU partner Ford
Otmar Szafnauer has laid out several ways Red Bull is set to benefit from its “very competent” Formula 1 engine ...
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F1 2025: What is each team naming their car?
For their first season as Williams in F1 back in 1978 the team ran the FW06, and last year’s challenger was the FW46. Some seasons the team has run a modified version of a previous challenger ...
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James Vowles interview: 'The day I'm happy with Williams F1 progress, hit me'
In the rapid, ever-moving world of Formula 1, satisfaction with one's situation can swiftly lead to stagnation. Or, as Williams team principal James Vowles rather succinctly puts it: "The day I'm ...
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Red Bull Boss Says First F1 Test with Ford Will Be 'Monumental Moment'
"Do we want to own a team ... time Jim [Ford CEO Jim Farley], Bill [executive chairman Bill Ford], and I started talking casually about 'Does it make sense for us to get back into F1?'" ...