Warner Bros. Discovery is the first media company to raise the price of a streaming service in 2025, hiking the cost of Discovery+ by $1 to $5.99 for the ad-supported plan and $9.99 for the ad-free plan. The price hike is effective immediately for new subscribers, with existing D+ subscribers getting a 30 day advance notice.

Warner Bros Discovery is raising the price of its Discovery Plus streaming service, according to a notification sent to subscribers on Tuesday. This article, WBD raises price of streaming service Discovery Plus,

Warner Bros Discovery's streaming platform Discovery+ is increasing its monthly subscription price by $1, the company said on Tuesday, becoming the first streaming service to raise rates in the new year.

Though Discovery+ has some highly-watched reality content, in some ways it is a surprise that it still exists. Today’s news may be an indication of the end. Max is the far-better value with a far-better library — even David Zaslav, the CEO of WBD who came from Discovery, calls the Warner Bros. film archives his “crown jewel.”

Despite the rate increase, the Warner Bros. Discovery-owned streamer is still one of the cheapest major on-demand platforms While it is still relatively cheap compared to others in the streaming world,