Rocky Mountain joins REI's stable of bikes as the outdoor retailer leans into the higher-end cycling space, the company ...

New retail partnerships, direct-to-consumer, and click-and-collect channels provide improved accessibility for adventure and ...

The expansion further includes partnerships with Rocky Mountain, Swift Industries, Stio and Peppermint Cycling ...

Consumers now have in-store access to a broad range of VAN RYSEL road and gravel bike models through outdoor recreation powerhouse, REI, and locally owned bike shops coast to coast; plus ...

Some of the new specialty bicycle brands customers will see as part of REI's growing assortment include Rocky Mountain and Van Rysel: Rocky Mountain bikes, known for their high performance and ...