KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

Taco Bell's Decades Menu brings back fan-favorite menu items from the '60s through the '00s. We tried four Decades Menu items ...

Taco Bell has announced the revival of its Decades Menu, featuring items from the past five decades for a limited period.

“It's really understanding what makes consumers tick, what makes consumers have a feeling or emotion about your brand and what you need to do to make sure your brand's relevant for today or for ...

A Buona Beef/Rainbow Cone and Taco Bell are being built on 109th Avenue ... the Doritos Cheesy Gordita Crunch and the Big Cheez-It. The Irvine, California-based chain has a Crown Point location ...

However, Taco Bell’s other Crunchwrap iterations have been hits too—especially the new (and already fan-favorite) Big ...

Both KFC and Pizza Hut reported same-store sales declines of 4%. Yum CEO David Gibbs said weak consumer sentiment and ...

Taco Bell, the gem of Yum's portfolio, reported same-store sales growth of 4%. The launch of the Cheesy Street Chalupas, the return of the Big Cheez-It and the rollout of a $7 value meal boosted ...

Now imagine all that hype, drama and glitz to reveal the latest…Taco Bell chalupa ... “I present to you: the Cheez-It Crunchwrap." The inaugural event was such a massive success that the ...