Hot on the heels of Snapchat’s newly-announced AI Creative Tools, which include the ability to create AI Selfies alongside new AI Snaps tools for Snapchat+ subscribers, a few users have noticed that the setting for Snapchat to use your AI Selfie in adverts is turned on by default.

Snap Partner Summit on Tuesday, the Snapchat maker announced a series of new AI features coming to its app. Most notably, the app's My AI chatbot is being updated to work more like Google Lens, as it can now respond to more complex Snaps.

To see if you have the setting enabled, select your profile photo in the top-left corner of Snapchat, tap the settings cog in the top-right corner, and then choose My Selfie. From here, toggle off the See My Selfie in Ads setting.