O Google procurou descobrir o impacto final de suas mais recentes soluções baseadas em IA no YouTube e na Pesquisa, colocando-as à prova: medindo mais de 50.000 campanhas de marca e mais de 1 milhão ...

A América negra continua a se diversificar, e a mídia precisará evoluir para permanecer relevante para esse público ávido por mídia com influência global sobre tendências e cultura. A América negra é ...

Como parte do propósito da Nielsen de impulsionar um futuro de mídia melhor para todas as pessoas, nós nos esforçamos todos os dias para envolver nosso pessoal, processos, dados e tecnologia para ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content.

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

YouTube captures 11.6% of TV viewing in February. FOX climbs into the top three media distributors for the first time, boosted by the Super Bowl and cable news viewership. The February 2025 interval ...