Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...

During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity The advertising landscape looks pretty different than ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

Nielsen jest światowym liderem w dziedzinie pomiarów oglądalności, danych i analiz. Dzięki naszemu zrozumieniu ludzi i ich zachowań we wszystkich kanałach i platformach, zapewniamy naszym klientom ...

Nielsen è il primo fornitore accreditato di misurazione dell'audience televisiva nazionale per Big Data + Panel Nielsen sostiene i Big Data + Panel come moneta di scambio per gli Upfront del 2025 La m ...