A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals.

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations.

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what ...

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” offers a simple but powerful mindset: when ...

5 metrics to measure the success of Facebook videos From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing ...

How might consumers use AI agents to help with product research and shopping? Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on ...

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology—25.4%, in contrast to 21.8% for those with a ...

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...

Brands’ retreat from Pride costs them credibility Consumers across the political spectrum lose faith in brands that flip-flop on political issues.

Why are customer journey maps useful for marketers? Customer journey maps contain a wealth of information for marketers. With this information, marketers can build better experiences and make deeper ...

Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.