As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

Social commerce that’s truly native to a platform felt for a long time like a bit of a pipedream in the west – you only have to go back to the beginning of last year to when Instagram removed the Shop ...

An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers: Bringing to life data from the latest trend ...

Last year, in our 2023 trends and predictions, we highlighted the value of creativity and the need for businesses to make time to be creative.. This was based on a clear message emerging from our ...

1. AI increases in importance – generative and predictive. With generative AI being one of the defining technologies of 2023 (you can read our predictions about generative AI in 2024 here), it comes ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...