TikTok has announced a dedicated ad offering for automotive. Can it help automotive brands, and what should they bear in mind ...

This edition covers tariffs, the latest in GenAI retail integrations, and TikTok Shop’s geographic and sectoral expansion.

“The announcements and developments in [the generative AI] space keep on coming,” consultant Neil Perkin commented in the latest edition of Econsultancy’s quarterly trends series Digital Shift. The Q1 ...

The content campaign positioned the trade directory as a leading voice around the need for more skilled trades people in the UK while also promoting the trades as a desirable career choice for young ...

Adobe’s latest AI and Digital Trends Report, produced in partnership with Econsultancy, suggests that 2025 is the year where executives expect generative AI to truly transform how brands operate.

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...

Retail media is as hot a topic as ever. Alongside the clear opportunities, however, there remain hurdles to unlocking its full potential. Expert contributors to Econsultancy’s 2025 retail media trends ...

Great customer experiences are underpinned by the right data and tech stack. This chapter outlines the data and technology setup required to enable them. Data and ...