Think pink this weekend at The Powder Room, a skincare lover's dream of sampling, soaking and slathering. The Go To Skincare ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I'm much more strategic with my purchases and practice a generally more thoughtful approach to shopping. Now, instead of ...

“Using different coloured powders is a great way to colour correct in a very subtle way,” explains celebrity makeup artist, Zoë Taylor. Rather than relying on a single shade to set your makeup, ...

She's the make-up artist behind Jennifer Aniston’s signature fresh-faced glow, so you'd best believe beauty editors pay ...

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Product Preview is a weekly series spotlighting the latest and greatest debuts in the marketplace. Check back every Friday ...

Since it's not summer yet, this is the time to develop a strong transitional wardrobe. "Spring is the perfect time to lean on ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

From bold jewel tones to soft pastels, Summer 2025 is all about striking the perfect balance between vibrant pops of color ...

Every day, sometimes twice a day, I receive a notification from Mary Phillips – or @maryphillips, if we’re being pedantic. A top celebrity make-up artist (Hailey, Kendall, Scarlett, Kim and J Lo are ...

The recently concluded Lakme fashion week was full of no make-up make-up looks with ample focus on the eyes. Here are some ...