Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
Digest more
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
The creator of a number of breakfast-table staples is getting a new owner as Ferrero Group and WK Kellogg Co. have announced a deal that will see Kellogg folded into the corporate parent of such brands as Nutella, Tic Tac, Butterfinger, Baby Ruth, Famous Amos, and Bomb Pop.
I had to go and investigate for myself. Throughout the course of the week, I sampled dozens of new and unreleased snacks, including new sour gummies, innovative dark chocolate bars, and flavorful nut spreads.
Nutella prices may soon climb after Turkey — the world’s top hazelnut producer — was hit by a devastating spring frost that wiped out large swathes of crops. As the firm behind the brand faces rising raw material costs,
Explore more
Mr. Cakes on MSN2d
Satisfying Nutella Lava Cake Moments | Chocolate Cake Recipe & Cake Video CompilationGet ready to indulge in this satisfying Cake Video featuring molten Nutella flowing into soft, spongy cake perfection. Whether you're craving inspiration for your next Chocolate Cake Recipe or just love Cake Compilation videos that make your mouth water — this is the ultimate dessert moment!
WK Kellogg Co. shares are up nearly 50% after a report that Italy's Ferrero Rocher and Nutella maker is [nearing a $3 billion deal](