A new sidewalk extension along Oak Street is set to improve accessibility and safety in Myrtle Beach, particularly benefiting students and outdoor enthusiasts.

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

The small, translucent orange balls have been dotting the seashore up and down the Grand Strand. They’ve been mistaken for ...

J. Baldwin III, a North Myrtle Beach city council member since 2003, has announced he is running for mayor of the city.

Multiple drownings have been recorded in recent weeks along the northeastern South Carolina coastline. Here’s how those numbers compare to previous years, and if rip currents are actually worse in the ...

A veteran is spending this week running hundreds of miles, all in hopes of making a difference in veteran and first responder suicide.

Andrea Gibson, featured in award-winning documentary, dies at 49 after cancer battle ...

NORTH MYRTLE BEACH, SC (WMBF) - A North Myrtle Beach city councilman is throwing his hat in the ring to become the next mayor ...

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

After growing its popularity in a South Carolina beach town for the last 13 years, Pulaski Deli has opened a market in the ...

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...

A new type of coffee experience for the company that also operates in Charlotte and other sites should open by this fall.