NewJeans members announced a rebranding to NJZ without ADOR's involvement while preparing for a concert in Hong Kong, signaling a new direction in their music.

K-pop group NewJeans have unveiled their new name, NJZ. The quintet is made up of members Haerin, Hyein, Danielle, Hanni and Minji. They have rebranded themselves after announcing their unilateral exit from the label Ador on Nov.

K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.