Opinion
Nike’s revival: A tie-up with Kim Kardashian’s Skims label might just do it
Sportswear major Nike is set to launch its NikeSkims range. While its past deals with fashion labels have been let-downs, this one could help the company achieve the turnaround it so badly needs.
The Nike x Riccardo Tisci Pivot From Sneakers to Bags Reflects Shifting Tastes
After teasing a reunion in 2024, the leather Mercer handbag is the designer's first product with Nike since 2018.
Kim Kardashian signs mega deal with ailing sportswear giant leading to surge in firm’s share price
KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant. The reality star ...
Why more women are getting married in this unconventional outfit
When Bianca Pérez-Mora Macías married Mick Jagger at the Saint-Tropez courthouse in May 1971 wearing a white Yves Saint ...
'Michael Jordan of influencers’: Can Kim Kardashian best the activewear market?
Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the ...
Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...