Roc Nation’s founder is a rapper, but that doesn’t mean the Super Bowl won’t ever present rock or country. Perez noted that Jay-Z’s wife, Beyoncé, has collaborated with country icon Dolly Parton, and that Reba McEntire sang the national anthem at last year’s Super Bowl in Las Vegas.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.