Last week, news came out that the Unrivaled 3x3 women's basketball league partnered with Icy Hot to surprise Unrivaled's ...

Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

"We have all the tools here to be successful," says co-founder Napheesa Collier. "If I'm not using them, I'm doing a ...

On Thursday, Unrivaled teased two additional awards that it is going to give out. The first one was the Icy Hot Comeback of the Year, where fans vote for the best comeback of the season.

Unrivaled co-founder Napheesa Collier is all ... "So having a partner like Icy Hot is huge, where after the game, everything hurts ... Recovery is such a huge thing for us, and so that was like ...

Shaquille O'Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he ...

Unrivaled’s inaugural season has come to ... Under Armour, Samsung, Icy Hot, and over a dozen others. It successfully provided WNBA players a chance to stay in the U.S. and hone their craft ...

For The Win recently caught up with the Lunar Owls forward as Unrivaled and Icy Hot presented the league's training staff with $10,000 bonus checks. "Obviously, in a sports league, recovery and ...

O’Neal has worked with Icy Hot for more than two decades ... The commercial premiered Sunday on TNT during the semifinals of Unrivaled, a three-on-three women’s basketball league. The brand is also ...