After 5-year wait, Sony-Honda's Afeela is finally a reality

Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,
Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony Honda Mobility announced at its CES 2025 press conference that preorders are officially open for its upcoming Afeela 1 EV. The autonomy and entertainment-focused sedan will retail for $89,900 for the Origin spec and $102,
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
CES 2025: Hands-on with Sony-Honda's AFEELA 1 Signature
We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,
Sony Honda Mobility CES 2025 keynote: Learn more about the Afeela 1 EV live here
With preorders open and pricing starting at $89,900, we'll hear even more details about the Afeela 1 from Las Vegas.
Sony Honda Mobility’s EV Will Start at $89,900
The Sony and Honda Car is coming to California, and the joint venture is taking reservations now. The collaborative effort is building its Afeela 1 in Ohio, with the joint venture targeting the middle of 2026 for deliveries. The Afeela 1 will start at $89,900 for its Origin trim and $102,900 for the Afeela 1 Signature trim.
The Sony-Honda Afeela EV Will Start At $102,900, Arrive In Mid-2026
The Afeela 1's debut model, the Signature series, will start at $102,900 and deliveries are slated to start in mid-2026. If that's a bit too steep for you, consider waiting until 2027 for the Origin trim. That one is only going to be $89,900. Refundable reservations will be taken online for $200 .
AUO Partners with Sony Honda Mobility to Create Buzz at CES 2025
Our partnership with Sony Honda Mobility marks an industry milestone—the first application of Micro LED displays on a vehicle’s exterior,” said Dr. Frank Ko, CEO and President of AUO. “Media Bar, the exterior display of AFEELA,
AUO and Sony Honda Mobility unveil advanced Micro LED HMI at CES 2025
AU Optronics (AUO) has collaborated with Sony Honda Mobility to unveil an innovative Micro LED Display Human-Machine Interface (HMI) at CES 2025. The technology has been integrated into the Afeela electric vehicle,
Pre-orders open for $100,000 Sony EV – but only in one US state
That’s the price of the entry-level car, called Origin, which carries an estimated delivery date of 2027. The pricier Afeela ...
Honda’s 0 Saloon EV Looks Like A Lambo Gallardo Sedan From The Future
Alongside an updated version of last year’s radical Saloon concept, Honda has debuted the 0 Series SUV at CES 2025 ...