Jimmy Fallon, a parade of influencers, and a live studio audience — this was not your typical product launch event.

At Wednesday’s Made by Google event, the company announced new features in Google Photos that will allow users to ask the app to edit their pictures for them. The functionality will launch first on Pixel 10 devices in the U.S., allowing people to describe whatever edits they want to make to the photo by either voice or text.

At Google's 2025 announcement event, the company made several digs at apple, from "walled gardens" to the "tired" text bubble color debate.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.