More high school recruits join Felix Ojo with multi-million revenue share NIL deals in the aftermath of the House settlement.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Texas Tech and Syracuse each pulled off major July fireworks by landing five-star commitments from Felix Ojo and Calvin ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

In this modern era of College Football, you are more likely to hear about how much a player is making to go to school rather than why they chose that school. NI ...

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

Texas Tech football is projected to continue their current recruiting tear after landing five-star offensive lineman Felix ...

When NIL and Revenue Sharing entered College Football the overwhelming opinion was that this would only allow the rich to get ...