Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Seven years ago, 20-time Grand Slam champion Roger Federer made an intriguing prediction about Alexander Zverev. Back in 2017, Federer backed the German as one of the standout players for the next ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Eight-time Wimbledon champion Roger Federer had an incredible rivalry with Novak Djokovic and Rafael Nadal. However, the ...

Rafael Nadal has suggested that he, Roger Federer and Novak Djokovic “physically harmed” themselves during their years of ...

Roger Federer, Rafael Nadal, and Novak Djokovic are undisputed tennis royalty, but having faced all three on their way up, ...

Roger Federer's agent Tony Godsick says the way Jannik Sinner carries himself on and off the court reminds him of the Swiss ...

Springbok captain Siya Kolisi and eight-time Wimbledon champion Roger Federer spent time together in Mpumalanga where they ...

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...