How the Doritos fan-made Super Bowl ad won the competition after just 3 weeks of production
Bradshaw and Norell’s ad “Abduction,” which features an extraterrestrial tug-of-war between an alien and a UFO fanatic over a bag of Nacho Cheese Doritos, won and will air during the first quarter of the Big Game. Doritos also awarded the duo $1 million and a trip to New Orleans to attend the Super Bowl.