Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ...

and Dell Pro Max. The new naming convention might look strangely familiar (Mac or iPhone, anyone?), but Dell insists the original products themselves aren't going anywhere -- they're just ...

The market is supposed to give us choice, but very often it settles on a particular type of product and everyone makes small ...