The Big 12 is the most upwardly mobile power conference in college football, and coaches have never played a bigger role.

Iowa State is facing a massive deficit in light of the House settlement, and fans are faced with increased expenses in 2025.

Combined with losing Fickell after the 2022 season, it’s taken a bit for the Bearcats to adjust to life in the Big 12, going ...

Athlon U Podcast: Big 12 Preview for 2025 originally appeared on Athlon Sports.

Tim Pernetti and Ryan Silverfield addressed Memphis' attempt to join the Big 12 at American Conference media day in Charlotte ...

Quarterback Rocco Becht is a big reason why Iowa State is one of the favorites to win the Big 12 football championship in ...

American Conference commissioner Tim Pernetti said he was aware of Memphis’ intentions to leave the conference for the Big 12 ...

As the college football season approaches, sports media personalities have begun reviewing schedules and providing their ...

Short of a national championship, Kyle Whittingham's résumé as head coach of the Utah football program doesn't leave much ...

The Big 12 promises more prolific offenses in 2025. That includes the backfield with Jaheim White, Bryson Washington leading ...

The University of Memphis pitched itself to the Big 12 with an offer to bring sponsorship revenue to the conference while ...