American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it needs to end.

The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.