A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

Ad slogans help us determine the best products ... catchphrases are still being featured in new advertisements for their ...

Felicity Hannah speaks to a panel of guests about the headline news stories of the week: from US President Trump’s inauguration to declining consumer confidence. Also, what makes a good slogan?

Tesco’s ‘Every little helps’ has been revealed as the UK’s most memorable slogan, according to new data shared exclusively with Marketing Week. It is followed by Nike’s ‘Just Do It’ and McDonald’s ...