Kim Kardashian might have expressed regrets about being as busy with work as her mother, Kris Jenner. But the reality TV star ...

And just last year, the brand became the WNBA’s official underwear partner. In its marketing campaign, the brand features athletes Cameron Brink, Skylar Diggins-Smith, Candace Parker and Kelsey Plum.

The EDO study also found that retailers like SKIMS, Fabletics, Bombas ... Women’s basketball continues its meteoric rise. The WNBA and NCAA Tournament set ratings records for a second straight year — ...

Ads that featured Brink, such as commercials for Skims and New Balance, were significantly more effective than the average WNBA ad, according to EDO. Advertisements that were contextually relevant ...

From NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have ... Retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

The SKIMS brand focuses on size and shape inclusivity ... aggressively investing in sports marketing with the re-signing of WNBA, NFL, NBA, FC Barcelona, and Brazil Football Confederation ...