CT Sun forward Olivia Nelson-Ododa asked her former UConn women's basketball teammate Nika Mühl to help debut her brand at ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned. The WNBA ...

With Mallory Swanson delayed from joining her Chicago Stars, only one member of the USWNT's Triple Espresso is available for ...

Advertisers are following audiences to women’s sports broadcasts, and are seeing profitable results doing so. Despite the ...

The WNBA's career scoring leader and a three-time league champion, Taurasi announced her retirement on Tuesday in an interview with Time magazine. The Phoenix Mercury — the only WNBA team she ...

A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Caitlin Clark took the world by storm, selling out arenas and setting viewership records in her senior season. Now, it's JuJu ...

Serena Williams is joining the ownership group of the WNBA's 1st Canadian franchise, the Toronto Tempo, team says.

Advertisement Article continues below this ad “I am thrilled to announce my ownership role in the first Canadian WNBA team, ...