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In a world where personal branding is paramount, individuals are often marketed like products. Nowhere is this phenomenon ...

The constant pressure to produce engaging content, gain followers, and stay relevant, leads to stress, burnout, and even ...

After earning $43 million in 2024, Sophie Rain will surpass that this year amid fierce ethical debates about her child-like ...

Introduction to the power of marketing for small businesses; As far as the world of small businesses is concerned, the ...

Adam Scott reflected on the viral 'Severance' marketing stunt held in New York City, joking that no one 'peed for 3 hours' ...

While it’s true that art ultimately has to speak for itself, it is also true that marketing plays a big part in whether a project succeeds or fails. This is especially true when it comes to movies as, ...

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

If you haven’t heard about the ‘viral Dubai chocolate’ then you need to hop onto an Insta feed near you quickly. FIX Dessert Chocolatier was first established in 2021, but it was in 2024 that its ...

As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations. From Clinique’s Black Honey lipstick to Milk’s Jelly Tints, the honest reviews ...

Social media users were shocked by what the homeowners found in the viral video, with one saying: "that underlay is antique." ...

One TikToker is taking a stand against greenwashing, revealing how companies deceptively market their products as ...