The proposed looks give a glimpse at Outlaws, Mammoth, or the current Utah Hockey Club branding, which is slowly becoming a reality. A Salt Lake City fan took to social media with a proposed ...

A note to readers • Utah Hockey Club changed its top three options after the publication ... “The name of the team is one thing, but it’s all of the merch, all of the clothing, the pucks and the mini ...

SALT LAKE CITY, Utah — And then there were three. But how did we get here? The naming of Utah’s hockey franchise ... makes it pretty clear that the merchandise for this brand is selling ...

Utah Hockey Club’s path to securing its official team ... its intended use of the mark with “clothing, namely shirts, t-shirts, jerseys, sweatshirts,” and a longer list of other merchandise ...

SALT LAKE CITY — The Utah Hockey Club is having issues getting ... was for use in connection with "clothing, namely, shirts, T-shirts, jerseys, sweatshirts, sweatpants, caps, hats, scarves ...

The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti ...

SALT LAKE CITY — Yeti, long considered the favorite to become the Utah Hockey Club’s team name ... them to print Yeti on clothing and other merchandise.” And so, Yeti is out.

SALT LAKE CITY — The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark ... the name for apparel such as T-shirts, jerseys, sweatshirts ...