Social media has evolved from being an optional add-on to a fundamental component of modern marketing. The recent ...

As platforms prioritize trending interactions, sensational drama videos are drowning out informative and educational posts ...

If the social media trends Britvich referenced don’t go so far as encouraging the alt-right movement, which is against ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Austin-based Yeti canceled a bulk order from a conservative nonprofit due to its policy against political customizations, ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Spring has sprung and tulip mania is once again attracting social media trendsetters to the Netherlands' world famous garden to see them. Around 7 million tulips are expected to bloom at the Keukenhof ...

Digital media is progressing at an unmatched pace, driven by rapid technological advancements, changing consumer behaviors, ...

When I founded ArtE, my marketing consulting firm/agency in India, I had no idea that some of my best hires would begin as ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

To promote a brand internationally, you should use TikTok Ads Manager. This feature is a paid option but is highly efficient ...