Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.

Discover how TikTok's ongoing legal challenges are disrupting the e-commerce industry and what it means for online retailers.

Sandie Hawkins led e-commerce at TikTok before joining Teikametrics. She said social commerce and AI have changed online ...

"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...

Flip is a social commerce app that lets shoppers become creators. They can share honest reviews and earn cash based on ...

Content creator Jimmy Donaldson, known on the Internet as MrBeast, has made it clear he is interested in buying TikTok.

ByteDance is exploring a deal that would keep TikTok running in the U.S. without selling its operations, Jack Sidders, Lisa Abramowicz, and ...

Chinese apps have made social shopping mainstream, in contrast to Western social networks which focus on advertising. Experts ...

The app, which was set to be banned, now has a bit more time to find a home and address national security issues ...

Who will “save” TikTok? YouTuber MrBeast, X owner Elon Musk and Oracle Chairman Larry Ellison have been floated as potential ...

For now, TikTok lives to fight another day. But as this saga continues to unfold, it’s clear that the battle over its future ...