To unlock the full potential of AI, marketers must adopt the mindset of partnership—where AI is a collaborator, not a ...
McDonald’s UK’s ‘Order Like Stormzy’ campaign and a Winter Olympics countdown from NBC Sports.
If you need help meeting a looming deadline for deliverables, check out these insights into how agencies find the best ...
We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from sports to furniture retail. Elsewhere this week, we saw a comic campaign ...
Creative Australia pulling its support for Khaled Sabsabi raises many questions. Among them, how can anyone have faith in the ...
Middle Tennessee State unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...
Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has ...
Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...
Texas Christian University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads made the list.
It was a Novartis ad with comedian Wanda Sykes, who, alongside MCU actress Hailee Steinfield, spoke about the importance of ...
This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...
Add articles to your saved list and come back to them any time. Leading Australian arts figures Simon Mordant and Lindy Lee have resigned from senior posts after Creative Australia’s shock ...