Since emerging in 2022, Temu has challenged Amazon’s speedy delivery guarantees by offering steep discounts to shoppers willing to wait about a week to receive their orders.

A year after making its advertising debut at the Super Bowl, Chinese-backed online shopping platform Temu is redoubling efforts in its most important market with a second ad on America’s biggest ...

Temu, locked in a fierce rivalry with Amazon.com Inc., is targeting one of the e-commerce giant’s most popular product lines: the Fire TV streaming device.