State-owned BSNL has reported two consecutive quarterly profits, a first in 18 years, while private sector giant Vodafone Idea continues to struggle with losses. Dues not paid to the government is ...

He pointed to the psychological trap many fall into — the 'sunk cost fallacy': "I’ve invested so much time, money and effort. All that will go waste if I give up now. Maybe I will succeed this time ...

A sunk cost fallacy then occurs if you lean into the sunk cost by putting more resources toward it, even though that doesn't recoup what's already lost. So if you keep watching that TV show and ...

A sunk cost fallacy then occurs if you lean into the sunk cost by putting more resources toward it, even though that doesn't recoup what's already lost. So if you keep watching that TV show and ...

Sunk cost fallacy But how big a factor is the cost of buying the tickets? Those like Jay and Troy let on that they do not spend more than a couple of hundreds every month.

The sunk cost fallacy often muddies this inflection point—a psychological trap that tempts owners to chase poor investments or decisions, sometimes at the expense of more promising opportunities.

The term sunk cost fallacy was coined in 1980 by Richard Thaler, who received a Nobel Prize in 2017 for his pioneering work in behavioral economics. It describes how cognitive biases can lead ...

The Grand Venice Mall in Noida, with its Italian aesthetic, stands as another striking example. Its gondola rides, bowling alleys, and snow-themed parks are no longer the draw they once were.

The sunk cost fallacy, or sunk cost effect, occurs when you choose to do something just because you have invested our resources in it in the past. Instead of focusing on the present or future costs ...