Sales is all about the art of closing the deal. Behind the curtain, that means a lot of patience, persuasion and persistence.

The New York Yankees could see the pitcher as a "sunk cost" as they evaluate their pitching options in the wake of an injury.

A new book shows how federal higher education funding's high ideals often ran aground. But there are solutions to the crisis.

Traditional cost-benefit analyses treat wetland restoration as a one-off expense with fixed returns. New research shows this misses long-term climate and biodiversity benefits.

Timing matters for wetland investment Traditional cost-benefit analyses treat wetland restoration as a one-off expense with fixed returns. Our research shows this misses the bigger, long-term picture.

A major way that the sunk cost fallacy hurts finances is by causing investors to stay committed to a misguided investment for too long or even allocate more to chase losses.

When you buy a bottle of Coca-Cola or a Snickers bar, the price probably doesn't break the bank. But what if the true cost of the plastic packaging is taken into account at the supermarket checkout?

The sunk cost fallacy often muddies this inflection point—a psychological trap that tempts owners to chase poor investments or decisions, sometimes at the expense of more promising opportunities.

Unrecoverable expenses, sometimes referred to as sunk costs, are monies spent on a commodity or service that cannot be refunded or resold. Because the fear of losing money due to unrecoverable ...

The sunk cost theory suggests that, in the above example, the project should be terminated, instead of the company investing more time and money into it. How are sunk costs resolved? Businesses should ...

The term sunk cost fallacy was coined in 1980 by Richard Thaler, who received a Nobel Prize in 2017 for his pioneering work in behavioral economics.