others are very excited to see what Sprite has in store next. “Dream come true,” one commenter wrote in response to Tyler's ...

According to brand director Katie Schaufelberger, Sprite Chill's monumental achievement is due in part to a fantastic marketing campaign centered around basketball and Atlanta Hawks star Trae ...

The initial launch of Sprite Chill was accompanied by a humorous campaign starring Atlanta Hawks star Trae Young, a.k.a “Ice Trae,” and played with the colloquial use of the word “cold” that nods to ...