How Ad Exchanges Are Helping Small Advertisers Compete With Big Brands
Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...
Social Media Now Leads as the Top Purchase Motivator at 43%
Consumer Trends Report reveals key insights into consumer behavior, including brand perception, product discovery, and ...
Behind The Screen: Balancing AI And Human Interaction On Social Media
AI has only amplified the problem, and developing, training and deploying bots to mimic humans on social media has never been ...
Colorado Politics2d
Colorado lawmakers push for stricter social media regulation to curb youth drug use and addiction
Sixteen-year-old Avery Ping of Olympia, Washington, was like many of his peers. He used social media daily to stay connected ...
H&M to use digital clones of models in ads and social media
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...
Rep. Auchincloss: Democrats Need To Sanction Social Media Corporations, Tax Ad Revenues To Fund Local Journalism
Rep. Jake Auchincloss (D-MA), in an interview with CNN's Jake Tapper, discussed the importance of the Department of Education ...
Democratic TN lawmakers aim to make preschool free for 4-year-olds through new tax on social media advertising
The proposal would introduce a new universal pre-K program across TN, meant to support working families and improve young ...
Deadline.com8d
Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers – Study
Perhaps because they bear some resemblance to social media’s free, lean-back consumer proposition, free, ad-supported TV (FAST) channels are regularly tuned in by more than two-thirds of Gen Zs ...
India markets regulator tightens rule for intermediaries to publish ads on social media
The Securities and Exchange Board of India (SEBI) said on Friday intermediaries seeking to publish advertisements on social ...