Barry Saunders on ‘shrinkflation’: Almost every product on the shelves is being downsized, often in ways imperceptible to the nekkid eye. And not just grits. Your chips, peanut butter.

Welcome to the bewildering world of shrinkflation. Rather than raise the price, grocery companies put fewer chips in the bag, or fewer flakes in the box, or less peanut butter in the jar. Recent ...

Welcome to the bewildering world of shrinkflation. Rather than raise the price, grocery companies put fewer chips in the bag, or fewer flakes in the box, or less peanut butter in the jar.

As the Act describes, “shrinkflation might mean more air in a bag of chips, fewer sheets on a roll of paper towels, or a divot in the bottom of a jar of peanut butter. ...

Barry Saunders on ‘shrinkflation’: Almost every product on the shelves is being downsized, often in ways imperceptible to the nekkid eye. And not just grits. Your chips, peanut butter.

He's spent decades tracking the downsizing of consumer products, such as potato chips, peanut butter, orange juice, and toilet paper on his website ConsumerWorld.org.

A woman buys Skippy Brand Peanut Butter Mini Bite packs, but after opening it, ... Others attribute the shrinking sizes of snacks—like these disappearing PB Minis—to “shrinkflation.” ...

In addition to shrinkflation, ... A two-pack of Reese’s Peanut Butter Cups has been lightened by a tenth of an ounce. Cadbury Milk Chocolate Bars are about 10% lighter than they used to be.

Barry Saunders on ‘shrinkflation’: Almost every product on the shelves is being downsized, often in ways imperceptible to the nekkid eye. And not just grits. Your chips, peanut butter.

Welcome to the bewildering world of shrinkflation. Rather than raise the price, grocery companies put fewer chips in the bag, or fewer flakes in the box, or less peanut butter in the jar.