The infamous white and gold or blue and black dress that went viral turns 10. TODAY looks back at this pop culture moment and asks what color do you see?

Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to scientific advancement.

You either saw — with zero hint of variability — the dress as black and blue, or white and gold. There was no ambiguity. Only a baffling sense of indignation: How could anyone see it differently?

While the dress is physically black and blue, a poorly lit photo sparked intense debate across the internet 10 years ago with some seeing it as white and gold.

Keir Johnston, the man behind the black-and-blue viral dress that broke the internet in 2015, is charged with allegedly trying to kill his wife, Grace Johnston, in March 2022.

While it’s true that some animals do not see the range of colors humans do, it’s not accurate to say they see only in black and white. Dogs, for instance, see the world in shades of blue and ...

Taking the test is easy. Head over to the website where you’ll be prompted to select the color blue or green (whichever you think the shade looks like to you). The hues on the s ...

The study found that those who thought the dress, worn by the mother of a bride at a wedding, was photographed in a shadow likely saw it as gold and white; meanwhile, those who thought it was ...