“Adidas is making strong market share gains in the US in direct-to-consumer and sporting goods retail, driven by the Terrace franchise (Samba, Gazelle) which has seen strong sell-through at full ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Adidas has enjoyed strong demand for retro-styled sneakers like its Samba and Gazelle lines ... of sneakers with American singer and designer Pharrell Williams. For the year ahead, it’s now ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.