In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

The ad serves as a lighthearted approach to explaining the company’s logo, which is often mistaken for "QC" instead of "ON." ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Savannah Guthrie was left stunned by a video call from a star-studded guest on The Today Show during Friday's instalment. The ...

The junior ITF world No. 6 got his first big taste of glory on his 18th birthday, beating the USA’s Benjamin Willwerth 6-3 ...

Iga Swiatek, the Polish WTA World No. 2, unveiled a new signature custom-made shoe. The latest kicks feature her words engraved on the side, which she borrowed from singing superstar Taylor Swift.

A long way from the tennis courts, Roger Federer is enjoying a well-deserved retirement, promoting the Swiss brand On, which ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...