Slogans may also change to reflect societal shifts. Ford, for instance, recently dropped "Quality is job one" because of the perception that in today's marketplace, high quality is a given and is ...

From screens to public transport, it can really feel like marketing is everywhere. We likely come across hundreds of adverts a week in one form or another, and it would be impossible to remember ...

Summary: At one end of a continuum are organizations where the quality program is perceived as no more than a set of slogans. At the other end, each and every employee from entry level to the seat ...