The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

Photo from Pexels.com There’s no doubt that we live in a world that’s digitally-dominated and that’s something that most ...

Researchers showed participants print advertisements (for equally desirable products) that were deemed either "highly believable," "moderately deceptive" or "highly deceptive" and found that ...

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...