News

Beyond influence: Navigating the creator economy for maximum brand impact
Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...
University of San Francisco2d
Professor and Students Co-Author Article on Micro-Influencer Marketing
“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...
China Daily Global Edition2d
BrandOS rankings highlight global marketing trends
The BrandOS Global Social Media Influence Rankings for the first quarter of 2025, released on Wednesday by the China ...
Doggo Digest USA on MSN2d
Pets Make Better Social Media Influencers Than People, Study Finds
Why dogs—and not humans—are becoming the most trusted faces online Move over, humans. According to a study published in the Journal of Advertising Research, the internet’s most influential stars might ...
Are Influencer Brands the New Beauty Frontier?
There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?
Bizcommunity4d
Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram
Like all brands, social media platforms rebrand because of a change of ownership, internal corporate changes, market forces, ...
Collective Voice Wins Gold at 2025 TITAN Business Awards for Best Influencer Marketing Campaign with lululemon
Collective Voice, a leading creator marketing platform, proudly announces it has been awarded the Gold TITAN Business Award for Best Influencer Marketing Campaign for its impactful holiday campaign ...
Business Insider15d
AWISEE.com Expands Globally, Tapping into the Growing US Influencer Market
Embracing a Multi-Platform Approach in Influencer Marketing Since influencer marketing became popular, TikTok has been leading the way, thanks to its strong marketing algorithm and the short-form ...