Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Why dogs—and not humans—are becoming the most trusted faces online Move over, humans. According to a study published in the Journal of Advertising Research, the internet’s most influential stars might ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Like all brands, social media platforms rebrand because of a change of ownership, internal corporate changes, market forces, ...

Modeling California’s Coogan Law, the income must be placed in a trust account for the minor and be accessible once they ...

Collective Voice, a leading creator marketing platform, proudly announces it has been awarded the Gold TITAN Business Award for Best Influencer Marketing Campaign for its impactful holiday campaign ...