Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

A written argument is not the same as a verbal argument with a friend – which is often full of passion and you say strongly what you think. When you write to argue, your audience are strangers ...

Persuasion is such an important skill for humans to master that there are thousands of books, college classes and an entire ...