It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...

In the new sketch, this week's Saturday Night Live host Quinta Brunson plays a drug dealer locked in a "my coke is so white" battle with three other nightclub bathroom coke dealers (Kenan Thompson ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

Product Description:MyCokeRewards.com is one of the largest online loyalty programs in the consumer packaged goods industry with over 14 million members. How it works: members enjoy their favorite ...

Coke Zero is also expanding My Coke Rewards program for the campaign, which lets users enter text-in keywords found on Coca-Cola products to earn points. Users can find codes on March Madness ...

"I drink Diet Coke," he said. "I'm sure Diet Coke shortens my life a little. But I don't give a damn... It's only the good part of life I want anyway. And Diet Coke may be helping me skip it.

UNIDENTIFIED ACTOR #2: (As Wilbur) They changed my Coke. UNIDENTIFIED ACTOR #1: (As character) Something wrong with it? UNIDENTIFIED ACTOR #2: (As Wilbur) I know they sure changed it. UNIDENTIFIED ...