Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Amid the flood of information, what you focus on will make all the difference. The post How to Pick US Stock Winners in an AI ...

The number of companies ending their diversity, equity, and inclusion programs continues to grow, with Google becoming one of ...

This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus ... you can ensure your Google Search campaigns effectively target B2B decision-makers.

On the occasion of Safer Internet Day 2025, the musings from Microsoft and Google provide an opportunity to examine how India ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Meta has announced a suite of new AI-powered advertising tools designed to enhance campaign performance and provide advertisers with more personalised recommendations. These innovations aim to ...

Meta stated that these new features can be implemented through the Ads Manager, which provides empirically tested recommendations to optimize campaign performance. Since its launch, Meta ...

The federal government has reversed its advertising boycott of Meta spending nearly $300,000 for campaigns on the company’s Facebook and Instagram social media platforms. The reversal comes ...

Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company ...

Since the launch of Meta Andromeda (a personalised ads retrieval engine), we’ve seen an 8% improvement in ad quality, better personalising the ads we show from Advantage+ campaigns,” says ...