Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand. The company is also investing ...

"We're making it possible for more advertisers to access and test the benefits of AI-driven optimisation and personalised ...

According to a policy document, there are some scenarios where Meta feels AI systems are just too risky to be worked on.

Chinese company DeepSeek is shaking up the artificial-intelligence scene, but that could mean good things for Meta Platforms, ...

Meta expands AI disclosure labels in ads, enhancing transparency but limiting application to major AI-edited content.

Because Meta’s AI system, which is trained on actual ad results across its platforms, knows better than you, and Advantage+ has proven to be a good way to get your promotions in ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Meta CEO Mark Zuckerberg said the company will invest billions in AI despite the DeepSeek surprise; wants Llama 4 to lead the ...

Meta said these AI labels will appear in the three-dot menu or next to the “Sponsored” label underneath the ad title.

We're sharing more about our approach to labeling ads on our platforms that were created or significantly edited using our ...

Chinese company DeepSeek is shaking up the artificial-intelligence scene, but that could mean good things for Meta Platforms Citi analysts argued Tuesday. Meta stock gained 2% to $672.75 in late ...

More than 4 million Meta advertisers are now using at least one of the tech firm’s generative AI tools, Li said. Pricing growth continued to propel Meta’s core advertising business in Q4 2024 ...